Introducing Smarter Redirects

We just made Netlify’s redirect engine smarter.

Now redirect rules that would lead to a chain of subsequent redirects will always be flattened into one efficient redirect rule.

Before if you had a site on www.example.com with a redirect from /blog to /news, with https enabled, then going to http://example.com/blog would trigger a chain of redirects:

http://example.com/blog -> https://example.com/blog -> https://www.example.com/blog -> https://www.example.com/news

Now our redirect engine is smart enough to detect that chain and redirect straight from http://example.com/blog to https://www.example.com/news

All this happens straight on our CDN nodes, so the extra roundtrip time when people get redirected is as low as possible.